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Sennheiser shared measures to identify fakes

Latin America. Sennheiser is ongoing campaigning to prevent piracy in order to protect customers and users who rely on the high quality of its products, as well as to protect the interests of the company, the brand, employees and the work of those who collaborate with the German giant. 

Among the measures are specific security labels that are kept constantly updated and that, among other things, must match Sennheiser's corporate design.

A matter to be taken seriously
The piracy of brands and products is a problem that demands the utmost seriousness. Imitations of products may be similar to the original at first glance, but they don't really have anything in common with it. The materials used, the durability and the sound properties of the copy are far below the standards handled by Sennheiser. 

In addition, fakes are of poor quality or do not work at all and distributors rarely offer any guarantee so there is no useful resource for the disillusioned customer. This not only exasperates users, but also damages the brand and the entire industry, resulting in job losses and damage to the sector. 

- Publicidad -

That's why Sennheiser does everything it can to protect its brands and strengthen awareness of the value of the technology behind the original products.

Security measures
Sennheiser is a member of APM (-Aktionskreis gegen Produkt- und Markenpiraterie). This organization works to protect intellectual property rights, encouraging companies to share their experiences and encouraging communication between industry and politicians.

Consider some features to consider, such as:
-    Be wary of the product if it is at an extremely low price, lacks technical information, instructions or packaging that does not comply with the latest sennheiser corporate image.
-    Be wary of products whose packaging -or another-, has spelling mistakes or strange labeling.
-    Purchase products only through official establishments.
-    If the product will be purchased online, check that it is the official e-commerce of the brand and / or partners.

Recognizing a counterfeit is an integral part
Many counterfeit Sennheiser products are offered online, either through auctions or on websites of dubious provenance. For these cases, the company is already actively working on the creation of a blacklist where the names of those websites that were detected as counterfeiters or distributors of pirated products will be published.

Another way to identify a product that is not original is to require the 2-year warranty that all Sennheiser products have. Counterfeits or imitations are not protected by law, nor by the company so they are not subject to receive any type of guarantee or service in case of repair or change.

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.


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