Latin America. Manufacturer MSE Audio unveiled its dynamic rebranding strategy, elevating two distinct audio brands to meet the unique needs of its customers.
Under this rebranding initiative, commercial and professional audio products will be represented by SoundTube, and residential products will be under the PhaseTech brand. Each brand has its own dedicated sales representatives and in-house sales team along with its rich history, innovation, and commitment to excellence.
"We are excited to align our commercial offering under the well-known SoundTube brand," said Shannon Humphrey, president of SoundTube. "SoundTube has earned a solid reputation for its innovative, high-quality audio products in the commercial space over the past 28 years. Consolidating our business lines under this single brand will bring clarity to our customers."
The company's residential audio products, including speakers and electronics, will now be sold under the PhaseTech brand. "PhaseTech will continue our tradition of providing premium solutions for the residential audio market," added Humphrey. "Our team is committed to providing the same level of performance, support and service that our customers expect."
SoundTube and PhaseTech will maintain their focus on innovative audio technologies backed by assistance from U.S.-based system design and customer service experts. All products will continue to be designed and manufactured by the same teams at headquarters in Lenexa, Kansas and Jacksonville, Florida.
SoundTube: revolutionizing commercial audio
SoundTube Entertainment, a brand synonymous with innovation, transformed commercial audio distribution nearly three decades ago by creating the open-ceiling speaker category. Over the years, SoundTube has consistently raised the bar, introducing innovations that improve audio quality, aesthetics, and ease of installation.
SoundTube's new tagline, Ingenious. By Design., it's at the core of everything SoundTube does. Drive, inspire, and define how SoundTube addresses customer needs. The development of true differentiation does not happen by accident; It requires conscious effort and unwavering dedication. In other words, by design.
From pendant speakers to narrow focus and 360° sound, and IP-enabled PoE-powered speakers, SoundTube's innovations have significantly improved the commercial audio industry. The commitment to consistency is evident through the UL approval of all products in 2006.
In addition to its own branded products, SoundTube serves as an umbrella brand for products sold under Rockustics, SolidDrive, and Soundsphere.
PhaseTech: Pioneers in Home Audio Since 1955
Phase Technology Corporation, also known as PhaseTech, has a rich legacy dating back to its inception in 1955. With nearly seven decades of pioneering innovation and engineering design in the home audio industry, PhaseTech has set the gold standard in American manufacturing. From custom products for major global brands to custom audio systems that meet the highest aesthetic and architectural standards, PhaseTech has consistently exceeded expectations.
In particular, PhaseTech revolutionized the industry in the mid-1980s by introducing one of the first custom-installed in-wall speakers, followed by dARTS Theatre, the first digitally calibrated cinema system. Its patented soft dome tweeter, introduced in 1967, remains a cornerstone of the brand, contributing to award-winning audiophile speakers and gaining worldwide adoption.
All PhaseTech products are manufactured in the U.S. at their state-of-the-art facility in Jacksonville, Florida. PhaseTech continues to evolve and innovate, transforming novel ideas into cutting-edge technology.
The PhaseTech brand includes dARTS Theatre, Induction Dynamics, and SolidDrive and Rockustics speakers for residential applications.
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