Mexico. The manufacturer and developer of refrigeration and air conditioning systems for data centers and technological facilities, Stulz, celebrated in Mexico City the tenth anniversary of the opening of its headquarters in the country, in a context of accelerated growth of the data center market. They announced the upcoming opening of new facilities in Mexico and Central America.
"The growth of data centers has been exponential. Fortunately, it is a growing market and it is not a market that grows three or four digits a year and is maintained, coupled with digitalization in the country and in the world. Today, practically any SME has all its digital services. So a great advantage of Stulz is that it comes at a crucial time of growth, of a new value proposition, since there were a couple of local brands and although we already had a representation, we arrived with a new, different proposal and that helps to enhance our service," Juan Carlos Casillas, Sales Manager of Stulz Mexico, told AVI Latin America.
After this first decade, which before that they had representation in Mexico, the objectives have been clear. "We knew we had to come up with service, customer service, competitive prices, stock and a distribution program. It's a growing and changing market and it helped a lot that we have this decade of success today."
The growth of data centers in Mexico has been constant in recent years, in regions in Mexico with constant development, such as Querétaro, the Bajío and in entities in the north of the country. During the event it was mentioned that Stulz will soon open a production plant in Veracruz. "On the subject of data center, each sector moves differently, the hotel sector is not the same as the tourism sector, data processing. It is not as critical as banking or the financial sector, where all banking is digital, where financial information is very important and expensive in case of losing it. The southern part of the country is where the tourism sector is strongest, so it does not have as much impact on data processing. But in the middle and north of the country there are other types of industries, automotive, pharmaceutical, that's why data centers are strong there."
He previewed the company's vision in the region, announcing the upcoming opening of facilities in Panama: "The trend is all of Central America and the Southern Cone. Something we've learned over the years is that we have to take it one step at a time. Panama was chosen as a starting point where we have a couple of specific commercial and technical activities. Panama was the choice for logistical reasons, but we are serving all of Latin America."
On the topic of data center energy consumption, he stated that his solutions offer various technological advancements. "A great advantage of Stulz is that, unlike our competitors, we don't just do HVAC and the entire context of the brand is based on mission-critical air conditioning. So the brand has more than 11 production plants and in each plant there is design, development, engineering areas, which are working on technologies every day. Today we have to offer those kinds of solutions."
The event was hosted by Isaac Jimenez, Director of Operations Mexico; Juan Carlos Casillas, Sales Manager; Issued Granillo, General Manager; and Axel Schneider, president of Stulz Mexico.
