Select your language

It's to simplify life

In these days when I see how technology has become an integral part of the human being, I do not stop thinking about the risks involved in the fact of a mass focused on consuming products, solutions and integration.

Recently I was asked what technology was for. Without a doubt I answered that in order to simplify man's life; however, this premise can fail with astonishing ease, even more so in these days when anyone can connect a cable or be an electrician.

Think about it a little more. He has not heard cases of relatives or friends who wanted to invest a good amount of money improving their house, through technological facilities, and then find that some of the systems do not work or the hands not correctly. When the time comes for the warranty a thousand inconveniences appear, but the technician does not do it and therefore does not answer for his work.

In that instant, which is not very difficult to be lived, technology stops solving and simplifying life. It goes from the illusion of having all the systems of the home or office perfectly interconnected to having boxes of useless devices lying around in any corner.

That is why you, an audiovisual technician friend, do not participate in these bad practices. If you are going to get into a project no matter how simple it seems, make sure that you can deliver to the client what they are waiting for. Make sure you have the capabilities and resources, technical and personal, to make a customer's wishes come true.

Finally, don't forget that you are responsible for making a brand and building a name for yourself. The work you do, the degree of commitment you invest in them and the support you give to your customers are elements that can really generate new business. Always keep in mind that technology is there to simplify men's lives, not to complicate it for you and your customers.

Santiago Jaramillo
Santiago JaramilloEmail: [email protected]
Editor
Comunicador social y periodista con más de 15 años de trayectoria en medios digitales e impresos, Santiago Jaramillo fue Editor de la revista "Ventas de Seguridad" entre 2013 y 2019.


No comments

• If you're already registered, please log in first. Your email will not be published.

Comments are closed

The comments for this content are closed.

Prolight + Sound 2025: innovation towards the future of events

Prolight + Sound 2025: innovation towards the future of events

International. Prolight + Sound 2025 stood out this year for its innovative technology and for the many activities organized around the world of entertainment. AVI Latinoamerica was present, sharing...

IT Concerns in Digital Signage

IT Concerns in Digital Signage

This text addresses the concerns of parties responsible for IT networks, such as SOC compliance, cloud, security, and network infrastructure in digital signage. By Julián Arcila*

A2Net protocol for transporting and controlling digital audio

A2Net protocol for transporting and controlling digital audio

Latin America. dbTechnologies introduced A2Net, its new proprietary audio and digital control protocol. It is an evolutionary concept derived from dBTechnologies' proprietary RDNet protocol.

Meet the jury of the CALA Awards in the lighting category

Meet the jury of the CALA Awards in the lighting category

Latin America. The call for the CALA Awards 2025 is now open, an award that recognizes the best projects carried out by integrators in the region and will be awarded within the framework of...

Unica debuts in Paraguay at Banco Ueno facilities

Unica debuts in Paraguay at Banco Ueno facilities

Paraguay. Banco Ueno has become the first institution in Paraguay to adopt Powersoft's Unica fixed-installation amplifier platform, following a major audio system upgrade at its headquarters in...

Cinemex equips new theaters with laser projectors

Cinemex equips new theaters with laser projectors

Mexico. The Mexican cinema chain Cinemex has acquired Christie's CineLife+ Series cinema laser projectors to equip five complexes, as part of its renovation process and new brand identity as part of...

Yamaki AVI Experience will provide a complete AV experience

Yamaki AVI Experience will provide a complete AV experience

Colombia. The world of audio, video and professional lighting will meet in the country's capital with an event by Yamaki, a leading company in audiovisual solutions and technology for events; a...

Fiber Connect LATAM 2025 was held in Mexico

Fiber Connect LATAM 2025 was held in Mexico

Mexico. Artificial intelligence, growth of fiber optic networks, optimization of energy consumption, and mainly, growth of data center facilities in various regions of Mexico, were the main topics...

Medellín opens call for training in the music industry

Medellín opens call for training in the music industry

Colombia. The District Administration of Medellín opened the call for Medellín Music Lab, a program that seeks to train 400 young people between the ages of 14 and 28 in different areas of the music...

The heart of digital activities is in Data Centers

The heart of digital activities is in Data Centers

Mexico. On the occasion of International Data Center Day, which was commemorated a few weeks ago, the relevance of these technological infrastructures in our daily lives and in global economic...

Suscribase Gratis
Remember Me
SUBSCRIBE TO OUR ENGLISH NEWSLETTER
DO YOU NEED A SERVICE OR PRODUCT QUOTE?
LATEST INTERVIEWS
SITE SPONSORS










LATEST NEWSLETTER
Ultimo Info-Boletin