Latin America. The rapid advancement of technology and the increasing competition in the audiovisual industry has led the business to new realities to which all companies must adapt. Panasonic is no exception and its B2B segment has a new strategy.
Salvador Cuevas, B2B sales manager for Mexico of Panasonic, told AVI LATINOAMÉRICA that "in the B2B segment we are not only taking the box as the final solution to the customer, we are integrating several categories of the brand as a complete solution in what can be digital signage, closed circuit television, video, among other categories. Not only do we do the integration, we are also focused on other forms of business."
Among the new forms of business of Panasonic, Salvador Cuevas stressed that if the client wants to lease the equipment today he can do it directly with the company, favoring his flow of money because he does not have to make large investments at once, and in the end he does not carry the equipment or the obsolete technology because Panasonic takes it and reuses it.
He explained that "this business model is already operating in Mexico, we have already closed a negotiation under this model and others are in process. What we are looking for is that the user is not left behind while making the technology they acquired profitable and having technological and economic benefits."
As for the technology presented in Las Vegas, the director of Panasonic Mexico stressed that the videowall with the narrowest frame to date, based on a new 55" screen.
With a frame-to-frame width of 1.8 mm, the TH-55VF1H is a 700 cd/m2 direct light LED panel that ensures a visual impact even in brightly lit commercial scenarios or environments. The pixel-free Full HD resolution allows its use in multi-screen configurations, common in control and supervision rooms.
