Latin America. As the years go by, Mexican companies have been giving more and more importance to the customer experience at the point of sale. The reality is that, according to a recent study, the impact between good and bad service can be as high as 20% on the income statement.
According to Microsip, a Mexican administrative software developer dedicated to making companies more efficient, the role of technology is undoubtedly fundamental in this panorama. Currently, there are solutions that improve the quality of the customer experience when making their purchases for all types of businesses, whatever their size in the market.
Specifically, these technological solutions for the point of sale optimize the processes that are carried out daily, such as the collection of products, inventory, discounts, cash cut, billing, collection of services, among others. In addition, they also allow sales analysis to know what type of products are the most demanded and which have lower turnover.
They also allow you to know what are the hours of greatest sale. All this information is key to getting to know customers more thoroughly and thus offering them a unique and improved shopping experience.
"The goal is to provide companies with a complete, scalable and comprehensive tool that helps them maintain control of their businesses, with maximum security and at the same time increase customer satisfaction and improve the experience at the point of sale," said Israel Coto, Director of Microsip's Mexico City Office.
In conclusion, today, technology for the Point of Sale greatly helps to ensure the success of companies' growth and expansion plans, playing a key role for the complete management of the business, customer service and obtaining a more satisfactory shopping experience.
