Latin America. Shure redesigned its website that promises to facilitate, act more dynamically and be in more direct contact with the consumer. The brand has completely revamped its website, which now features a new form of navigation.
Following Shure's strategic evolution, the website's contents will now be organized into three vertical markets: Music, Pro Audio and Sound Installed. In this way, customers can easily find each of the products, specifications, points of sale and the appropriate technical assistance in each country.
The other big thing is the ease of access to Shure's webinar platform. Classes are live every Friday at 10:00am EST. This tool is gaining more and more followers around the world. The classes are taught by Adinaldo Neves, Market Development Specialist, and address for example: The evolution of dynamic microphones, audio for video, how to choose a wireless microphone, among other industry topics.
"From the beginning, Shure's philosophy has been to satisfy the end consumer through quality and variety of our product portfolio. With this in mind and considering that Latin America has great potential in this segment, we recreated Shure's site for Latin America in order to offer consumers the best possible experience. All aspects of the website were evaluated and designed to provide the personalized contact our customers need to interact directly with Shure," said José A. Rivas, Ceo of Shure LatAm.
Visitors will also have access to the latest Shure news, sections for artists using our products, product launches, catalogs, career information and dedicated pages for Argentina, Chile, Colombia, Mexico and Peru.
The site is available in both its desktop and mobile versions. For more information, visit es.shure.com.
