Mexico. Sony Mexico announced the collection of 2,362 screens, nationwide. The analog equipment was recycled contributing to the care of the environment and the functional ones donated to UNHCR to provide information to the refugees arriving in Mexico.
For two months, Liverpool, Factories of France and Sony Store stores received screens of all makes, models and sizes. In return, people received a discount coupon to purchase one of Sony's new Bravia 4K displays.
"We are very satisfied with the very positive response from consumers. Through this campaign, in addition to showing our support for the care of the environment and our commitment to society, we maintain our mission of bringing all Mexicans to live the best Sony 4K image quality, "said Yamato Tanikawa, Senior Director of Marketing and Communication of Sony Mexico.
The success of the campaign "The step to the best image quality", is a reflection of the interest of people to join initiatives that contribute to improving the place where we live. Sony reinforces its commitment to adding value to society through innovation and ethical business practices.
