Mexico. On the occasion of the seventh version of Expo Lighting America, ELA, the organizers of the event held a press conference in which they talked about the details that will be in the expo, as well as the trends in lighting that are expected for this year.
The presentation was attended by Mauricio Barrón, Show Director of ELA Expo Lighting America; Adrián Moncada, Editor of the book Insights&Inspiration; Paulina Villalobos, Lighting Designer and Creator of the Noche Zero Initiative; Bianca Gortárez, Lighting Designer and Coordinator of the Interior Lighting Specialty at CENTRO and Vanessa Vielma, Director of ArchDaily Mexico, who
Mauricio Barrón stated that, "the main objective of ELA Expo Lighting America is to be the meeting point at the Latin American level between designers, architects, large users and lovers of lighting. We want to promote the culture of light, change the habits of lighting and above all, become a gateway to create a more specialized industry."
Barrón also commented that this year the event seeks to bring visitors and exhibitors closer together, providing a much more dynamic experience through various interactive areas among which the Dark Rooms stand out, spaces that eliminate light interference, allowing you to enjoy the effects of light without interruptions; the Trends Showcase, an area that showcases the most prominent trends in the industry, as well as a special selection of new lighting products and solutions; ELA Connect, a new area where professionals in the sector can interact and share experiences; Decor Lighting Pavilion, which as its name says is a pavilion full of light and style that brings together important brands, national and foreign, to show the new collections that cover the strictest technical specifications, while enhancing spaces with their aesthetics.
Another novelty of this edition is the realization of the lightroom.lab, an initiative that arises from the joint effort of lightroom.lighting and Expo Lighting America, and which consists of a research laboratory that seeks to identify the triggers of social innovation in lighting in Latin America, with the aim of developing a lighting approach focused on people, that encourages the intelligent and conscious use of technology for the common good. This space is aimed at students, designers, engineers, among others and although it has no cost, it requires an invitation.*
The Show Director also highlighted that on this occasion, the main theme focuses on the theme Of Light and Connectivity, and in this regard commented that "the Internet of Things has turned the objects that surround us into more efficient devices that improve the quality of life of people, it is a trend that is marking the evolution of our economy, society and even our habitat; only in the field of lighting this development of automated controls has gained strength in LED lighting, resulting in the term intelligent lighting, whose main feature has been to change manual light switches for an automatic system capable of operating by designated hour and day, or even be directly linked to the occupation of space and natural light sensors. "
Another of the particulars that smart lighting has had is that it has become a much more efficient, quality and environmentally friendly lighting, since according to UNAM specialists, it reduces between 30 and 60% the consumption of electrical energy.
Within the framework of this strategy of technological evolution, "companies have opted for the development of smart devices equipped with connectivity, resulting in the creation of trends of the time, which on this occasion ELA Expo Lighting America will present through the second edition of an issue that emerges as the first editorial proposal in Latin America to offer a periodic perspective on the professional lighting industry; it's about the book Insights &Inspiration," said Mauricio.
ELA Expo Lighting America celebrates its seventh edition from February 28 to March 2, 2017, from 12:00 to 20:00 hrs., at Centro Citibanamex, Mexico City.
