Latin America. A recent study ensured that investment in digital transformation increased by 37% the revenues of companies in the world, this is due to operational efficiency, where processes flow better, employees work in an agile and productive scheme, and there are considerable savings in costs.
Although we usually associate it with the world of technology, digital challenges cover a much wider horizon and that, once overcome, impact on the entire value chain of a company.
Digital transformation is a renewal of business mentality, work processes, internal corporate culture, external communication, creation of new products and services. The reality is that this great metamorphosis causes the birth of new business models, aimed at solving the needs of a society that revolves around mobility and connectivity.
One of the greatest advantages of digital transformation is that it turns products and services into true experiences that, aligned with the philosophy of brands, create value for their entire ecosystem: customers, collaborators, suppliers, etc. In my opinion, the one who benefits most from these technologies is the worker, although there are also challenges: if he lives digitized and always connected, companies will have to digitize to reach and satisfy him, with the same language and forms he uses.
The number of remote and mobile workers is growing. A recent global study by Ernst & Young found that one in five workers work from home, with men (50%) and women (56%) seeing a work-life balance as a challenge.
86% of companies in Mexico that use unified communications and collaboration technologies affirm that these tools have improved innovation within the organization itself and of these, 72% perceive better performance.
These figures indicate that cloud communications solutions have had an exponential growth in Mexico as they accelerate business digitalization through the enabling of new and efficient collaboration channels that provide an unparalleled business experience and speed of response. All this directly impacts the competitiveness of the country's companies.
These new technological tools allow to reduce the barriers of communication, connect, contact people and in turn reduce significant investments. Such is the case with BroadSoft Hub, a BroadSoft Business cloud service that incorporates contextual intelligence for business users with real-time access to files, notes and content relevant to each interaction – making meetings and conversations more productive.
In conclusion, digital transformation is about imagination and creativity, where companies instead of focusing solely on generating profits put themselves in the shoes of their workers so that they can be more productive, solving the challenges of connectivity and mobility so that they can connect from any device and anywhere with the greatest possible security. Therefore, unified communications technologies and cloud collaborations are increasingly demanded by companies that are in line with digital transformation.
By Héctor Sánchez, Vice President of Sales for BroadSoft in Latin America
