Colombia. Icon Multimedia, in collaboration with the Spanish-Colombian Chamber of Commerce, organized a business breakfast in which it addressed the latest developments in the digital signage sector.
The event, held at the headquarters of the Chamber of Commerce of Bogotá, brought together a large number of attendees from the digital market of Colombia, among which systems integrators, specialists in audiovisual engineering or advertising exploitation among others.
Personal experiences between the brand and the target audience with interactive and impactful visual systems, iBeacons, or solutions for measuring audiences and customer behavior are some of the trends that mark the sector. The importance of a content manager is vital to perfect the commercial and digital communication strategy and maximize the sales of each business.
ICON Multimedia brought the participants to the event its Digital Signage solution, Deneva, which stands out for its functional scalability, adaptability and international reach. "There is a tendency to make spaces increasingly connected, interactive and personalized," said Alberto Herrero EMEA BDM of ICON Multimedia. "The possibility of incorporating an intuitive, easy-to-use, and very versatile CMS like Deneva, allows to improve the shopping experience thanks to the information collected and analyzed after the passage of the customer in each establishment, and in this way cross it with the real sales of the business".
Currently, Icon Multimedia works on several projects in the Andean region, and has extensive experience and knowledge in the Colombian market. Proof of this are the multiple customers in the destination country, who already rely on their solutions, among which the Medellín tram stands out, which already has the Traveler Information System managed through the Deneva platform.
