Peru. Christie announced that it has appointed Planning Est, a company specialized in the distribution and integration of audiovisual solutions, as a new strategic partner in Peru.
Through this agreement, Planning Est will distribute and integrate Christie's various display solutions, including LCD flat panels, video wall cubes, LED displays, 1DLP®, 3DLP and 3LCD projectors, both lamp technology and laser phosphor, as well as Christie's different processors and image servers, including Christie Pandoras Box.
Planning Est offers services of representation and distribution of audiovisual equipment of the most recognized brands in the sector, as well as audio and video integration, design and installation of videoconferencing rooms, etc., in the sectors of broadcast, education, corporate, rental and control rooms, among others. The company is a partner of Videocorp LatAm.
Ariel Romero Ritchie, commercial manager of Planning Est, explained: "For Planning-Est, this agreement with a manufacturer as powerful as Christie marks a before and after in our company, and ratifies us as the leader in audiovisual solutions in Peru."
He added: "Christie's products have been able to position themselves above their other direct competitors, highlighting the quality in their manufacture and in their components. In Peru, Christie's solutions have a lot of potential in the rental, corporate and education sectors, with a very powerful and striking value for money for our customers."
For his part, Diego López, general manager NOLA (North Latin America) of Christie, said: "Planning Est has more than 50 years of experience in the Peruvian market, which makes it a strategic partner to achieve the coverage and expansion of our business and product lines in that country."
Recently, Planning Est has held its annual Technology Demonstration in which the company presents the novelties of the brands it represents and which constitutes the largest and most important event in the market in Peru. The event, which was attended by 265 guests, served to introduce Christie as Planning Est's new partner for the Video Pro market.
