Latin America. Due to the large number of low-cost lighting products currently on the market, of which in most cases they are of poor quality, the Elation company has undertaken a campaign to highlight the importance of acquiring products that provide confidence, support and high technical quality.
John Lopez, Elation's director of international sales, told AVI LATIN AMERICA that although in Latin America historically the purchase decision in technology has been based on the economic issue over quality, this trend has been changing.
He stressed that acquiring a cheaper product may initially seem like a good business, but by not providing quality, performance, or support, that product will soon break and be out of service, requiring you to acquire another. And in most cases they do not give the expected result.
Therefore, Elation's commitment is to give confidence and peace of mind to its customers, who with their lighting systems provide high quality, support and experience so that their events meet the highest quality standards.
On the market in Latin America for Elation, John López said that the region has been growing for the company, especially in countries such as Mexico and Colombia where its lights are preferred by the industry.
