Latin America. The bet in the Latin market of the company ScreenBeam is long-term and the main task is to educate the market about the benefits of its innovative technology, which for its price makes it available to a greater number of organizations.
Benny Sterental, representative of the brand for Latin America, assured AVI LATINOAMÉRICA that in that sense, they are developing the distribution and service infrastructure based on several points, such as working with wholesale distributors with regional coverage that guarantee a good level of service and local added value in the countries and support us in recruiting value-added channels.
In addition, recruit specialized channels, in the markets of collaboration, professional audio/video and education solutions, as well as implement ScreenBeam in local and regionally renowned companies. In support of the above strategies, ScreenBeam participates in the most important events in the industry, both in the region and internationally.
Benny Sterental highlighted that "during 2019 we have been very successful in this strategy and incorporated integrators with a lot of experience in each of the countries where we operate. That's why we've partnered with Anixter to serve the Latin American market."
He said that the relationship with Anixter began in 2018 after Microsoft awarded him a contract to implement its global meeting rooms and where one of Microsoft's requirements was the provision of the ScreenBeam 960 as a central element of wireless projection and collaboration. In June of this year, Anixter and ScreenBeam decided to expand their relationship to other customers and markets, including Latin America and the Caribbean. "We are working together to promote the ScreenBeam line with its specialized channels in the region and starting to undertake large-scale projects in some countries," he said.
On the attention to the Latin market, he complemented the representative of ScreenBeam who currently work with Anixter and Intcomex at the regional level. "The relationship with Anixter is recent and we are focused on investing with them to develop the business, which takes time. We constantly receive interest from wholesalers with local coverage, and we are evaluating them on their own merits."
Benny Sterental concluded that so far in 2019 they have seen significant market growth in the region. "However, we are aware that Latin America is a set of individual markets, given the nature and conditions of each country. So growth varies from country to country. But overall we are happy with the penetration we have had this year and which we hope will multiply in 2020."
