Latin America. Digital Signage is one of the fastest growing markets currently in the region. And it is that more and more entrepreneurs and merchants are interested in the creation of communication channels that are more effective and reach their target audience directly.
The use of this technology represents multiple advantages: its attractiveness, since they attract much more attention than static posters; the updating of its contents is periodic and remote; in addition, it gives the possibility to segment its contents according to the audience, the time, the language, etc; it allows to show more information than it fits in a sign and its updating and maintenance costs are minimal.
Samsung expands the possibilities
Samsung's innovative solutions in digital signage are constantly pushing the boundaries of what is possible. These are years of dedication to providing partners with the tools they need to create more realistic and immersive viewing experiences, adapting to changing customer needs and showcasing what's possible for the future of advertising. Among Samsung's Digital Signage products are:
- OMN/OMN-D Semi-Exterior Series: Designed with the storefront windows in mind, this series offers consistent visibility, even in direct sunlight. The OMN-D series is double-sided, allowing businesses to present content both on the street and in the store on a single screen.
- OHN/OHN-D Outdoor Series: Ideal for capturing the attention of potential customers at a bus stop or on a street sign. Built with magic protective glass, it offers outstanding visibility as well as a water and dust resistant display.
- QMR/QBR Series: These new 2019 4K UHD display models were designed for malls, retail stores, and airports, and features a smart UHD enhancement and anti-glare panel for greater visibility.
Quality testimonial
Mauricio Molina, General Manager of Vector in Honduras, acquired 49" Digital Signage screens of the PMH series through which they show promotional and corporate content. The advantage that stands out from this equipment is that "they achieve extreme performance and retain an elegant and attractive design. In our case as a content creator company, it is vital to satisfy the primary need of our customers, which is to promote their visual materials, advertisements, videos, menus, presentations etc. an ideal level of brightness and refined image accuracy, even in places where lighting conditions are variable. "
For Molina, the main benefit that Digital Signage screens have brought in his company is the high image quality that improves the contents. "In addition, the easy firmware update, the good adaptation of the use of the remote control sensor on the screen, and the easy integration of other technologies without complications are unbeatable advantages."
