Latin America. As part of B-Tech's commitment to providing the highest levels of attention to its customers worldwide, the company announced the completion of a modern, complete and versatile showroom within the Barcelona facilities.
The premises, recently remodeled, serve as B-Tech's operations center for the Iberia region, always in constant growth, providing first-class supply and support to customers throughout the Iberian Peninsula, balearic and Canary Islands, and to the markets of Central and South America.
The facilities are strategically located a few minutes from El Prat International Airport, and near the commercial port of Barcelona, just 15 minutes from what will be from 2021 the new home for the ISE fair: La Fira Barcelona Gran Vía.
The new showroom, also conceived as a training center, has been designed to give current and future customers the opportunity to see and try B-Tech's wide and award-winning range of solutions for Audiovisual Installations.
In addition to organizing its own events, this versatile space is now perfectly equipped for its customers and partners to visit, and also for them to hold their own meetings and training sessions, thus optimizing productivity and strengthening relationships with their customers.
Paul Haggarty, Director of Operations for Iberia and Latam, commented: "The investment made in this formidable showroom demonstrates B-Tech's undoubted commitment to providing the highest levels of support to our customer base. B-Tech Iberia has come a long way in a relatively short space of time, and we are delighted and proud to see how this valuable region of Europe has embraced B-Tech's philosophy and continued to support and support our brand."
He added: "Our award-winning ranges, preferred by installers, have a brilliant reputation in the AV industry, for their design innovation and build quality. To a large extent this has been recognized here in Spain and also in Portugal, which has helped us to achieve high levels of success in key vertical markets such as: Retail, Broadcast, Hospitality, Education, Corporate, Banking, Transport and Sports Stadiums. The B-Tech team has worked diligently on designing and creating a comfortable and welcoming environment – this versatile new showroom is what our customers deserve."
The history of B-Tech Iberia
The opening of the new showroom reaffirms B-Tech's investment and ongoing commitment to supporting its local customers. More than 20 years have passed since its first operations in this region, using conventional distribution channels in its beginnings.
In 2012, after a very positive growth and reaction of the market attending to its innovative and high-quality solutions, and with worldwide projection, B-Tech opened its own facilities, storing complete stocks of all product lines, in order to meet local demands and ensure the best possible shopping experience for customers - further enhancing B-Tech's commitment as an international brand.
Demonstrating quality and design
The showroom will permanently exhibit the latest and most demanded range of B-Tech products, and will also attend to any express request that is previously coordinated.
Among those exhibited, products and solutions recently launched by B-Tech are included, such as the complete set of System X solutions for Digital Signage, and also key solutions for the assembly of videowall compositions for LCD and DVLED, the innovative support with rotation and rotation BT7550, and a selection of floor supports with wheels, of careful design, which is the most recently incorporated range, and which is about to be launched worldwide.
