Colombia. AdMobilize and En medio announced a partnership to leverage AI to measure Latin America's largest display. With AdMobilize's versatile, world-leading AI solutions, Enmedio has begun analyzing and providing reports for large-scale DOOH inventory.
Enmedio has adopted the top 3 solutions offered by AdMobilize to measure its larger format displays. Enmedio plans to leverage the integration of AdMobilize and Broadsign to offer advertisers campaign-level reports based on the actual audience exposed to each ad in rotation.
Sebastián Obregón, CEO of Enmedio, says: "We are proud to be the first company in Colombia to implement this incredible technology with AdMobilize in the OOH space. We are 100% digital and strongly believe in the importance of providing our advertisers with real metrics and results from the ads they serve with us. In addition, this data will feed into Enmedio Direct, our new real-time programmatic platform."
Rodolfo Saccoman, CEO of AdMobilize said: "It's great for AdMobilize and Enmedio to come together during this time to measure some of their most important assets. Both agree: "Real, real-time metrics will accelerate DOOH's recovery and growth in the region throughout this year and beyond."
Since July, advertisers have been receiving AdMobilize-powered reports from these iconic locations.
