Latin America. Shure announced the hiring of David Román as the new sales director for Latin America. With over 20 years of sales management experience, and extensive knowledge of the integrated systems market, David joins Shure's global sales team. Recently, the executive was in charge of the distribution of Crestron for the region.
"I am excited to join Shure's sales team because not only is it an industry leader, but I also believe the company is poised to continue to grow and I look forward to collaborating with the company's successful performance in Latin America. I am very happy and motivated to have the opportunity to contribute in this new role," said Román.
From Shure's Mexico City office, David will be responsible for all of Shure's sales and marketing activities in Latin America and will lead the demand generation, sales and marketing team based in Mexico City, Sao Paulo and Miami, FL.
"I am confident that David will effectively support our clients and bring additional focus and skills in the performance of his position, thanks to his extensive experience in our market and ability to generate new business. I am confident that David will provide great satisfaction to both Shure and our customers," said Jose Rivas, Shure's Vice President of Global Sales for Emerging Markets.
