Central America. One of the strategies that has allowed us to be in constant growth in Mexico and in Latin American countries has been the expansion of international business implemented since 1992. The franchise trade has become our main strength by establishing a distribution network of stores internationally.
This strategy allows us to have more than 20 stores in neighboring countries such as Costa Rica, Guatemala, Colombia and Ecuador, to which today El Salvador and Panama are added.
In recent days, it officially began a new stage of expansion in the Latin American market, with the inauguration of the first Steren El Salvador and Steren Vía España stores in Panama.
With the arrival of Steren in Salvadoran and Panamanian lands, job opportunities are opened with the expected growth and the expansion of the brand generates formal and permanent sources of employment, as well as professional and economic security for employees.
"We have solid growth expectations and considerable investment, which allows us to expect to open at least 9 stores in a period of two and a half years, since the market in these large countries is attractive to foreign investors, for their development in terms of security, technology and stability; in addition, the cultural similarity that unites us," says Mr. Leonardo Steren, CEO of Steren.
"Another engine that drives us to be in sister countries is to create commercial alliances with public and private companies, since it is part of the business strategy that we will implement, such as: wholesale sales and marketers of technological products to generate in families even more the taste and interest in technology" said Sergio Prada, director of Steren for LATAM.
