International. Just in time for the new season, Sonos is teaming up with Liverpool FC to elevate the sound experience of football at Anfield, the team's home stadium, and for fans around the world.
With a passion for creating extraordinary sound, the brand offers products and audio content that will give incredible power to the game and that will deeply connect fans with the rhythms of the sport and the team that excites them the most. This is the first time Sonos has collaborated with a sports team as the brand seeks to create experiences to make listening easier and more fun, both inside and outside the home.
"Sound has always been an essential part of sports; it's what energizes the game, whether it's the music players hear as they prepare for the game, the chants of fans in the stands, or recreating the stadium experience at home," said Pete Pedersen, Sonos' Vice President of Marketing. "We were looking for a team and a group of fans who shared our passion for sound. Thanks to the electrifying atmosphere of Anfield and the city's important musical heritage, Liverpool FC became the perfect choice."
As part of this multi-year collaboration, Sonos will create immersive sound experiences inside the stadium, concentrating on indoor lounges and player areas, as well as the AXA Training Centre, the club's training venue.
"There is a clear harmony between LFC and Sonos; we both share a great passion for putting music to our experiences," says Matt Scammell, Chief Commercial Officer of Liverpool Football Club. "The sound is what makes Anfield such a special place; when the grandstand encourages the team, the fans create a championship sound, something we look forward to hearing again this season. We are very excited to work with Sonos to bring the sound of Anfield to our fans around the world."
As the birthplace of iconic artists and home to famous music stages, it's no surprise that Liverpool also has some of the world's most passionate football fans. With millions of fans across the planet, the sound of Liverpool FC goes beyond the walls of the stadium, resonating in countless towns and cities, and connecting fans around the world. Working closely with official Liverpool fan clubs, Sonos will bring fans the sound of Anfield by recreating the stadium's unique energizing atmosphere anywhere they watch the game with the power of Sonos' home theatre products.
