Latin America. Mersive is a manufacturer of corporate AV solutions founded in the United States. Verónica Saldarriaga, its sales director for Latin America, pointed out that they are an innovative company within the AV industry, because their products are based on software, which allows the same hardware to be used in the new solutions they present every year.
"Another of our innovations is that companies and universities that use our technology provide us with feedback. They even test new products before market launch to fit customers' needs," she commented.
Among its best-known solutions is wireless collaboration. The verticals that serve is the corporate, its largest client is WeWork. They also work with hospitals, universities, colleges, training centers, stadiums. Banking and finance is an important customer thanks to the security provided by its products.
Although the company focuses on the end customer with global accounts, the operation is through the audiovisual channel. In Latin America they have a presence throughout the region with partners that provide support to those global customers and develop the local market.
On the projects in Latin America, he recalled that recently in Bogotá they worked hand in hand with Integración AV to install their technology in the Cesa, Colegio de Estudios Superiores de Administración. This project was a finalist in the AV Latino Contest in its 2022 version.
Finally, regarding the shortage of products that the technology industry is experiencing, Verónica Saldarriaga stressed that "Mersive has no problems in this regard. Being a 95% software-based company, its hardware is generic and easy to produce, so we have availability of products to support any project in the region."
