Latin America. According to the latest report LATIN AMERICA DIGITAL SIGNAGE MARKET STUDY 2022 conducted by Latin Market Research "digital signage has become a technology whose flexibility develops better ways to help companies and institutions implement effective and creative messages. Digital signage systems have established themselves as a trend capable of encouraging interaction, which is a fundamental aspect for the development of the hybrid model of work and educational instruction."
Likewise, the Mexican Association of Corporate Interior Design (AMIC), said that "today's touch screens promote interactivity: they are no longer just attractive spaces that provide information, but a dynamic communication tool for the user."
Faced with cloud management, the entity emphasized that just as companies chose to invest in cloud-based services, digital advertising is the option for solutions in this area, without investing in physical infrastructure. "It is enough a software that allows access to a server in the cloud through an internet connection to do the magic, with the extra of requiring little maintenance and attending to its updates remotely, this task being the responsibility of the service provider," said the AMIC.
Regarding the need for more personalized content, the market study suggests that this will become more important and, "thanks to resources such as the use of machine learning algorithms, unique and/or multipurpose content strategies can be developed."
From retail to finance and healthcare, the association states that companies "opted for this in their digital signage system, making possible, for example, facial recognition, to generate personalized content by the user."
On the other hand, according to different analyses of the digital signage sector, both companies and schools can connect to enable central content management systems, extract data and make even more materials for visualization, says the report.
This, then, originates the possibility of having the devices connected and providing information on brand awareness, promotion of services and products, deepening and monitoring learning.
Future digital signage displays could also include technologies that use electrostatic fields to stimulate finger nerve endings, in a way that tricks the brain into thinking they're touching different textures. This technology would transform the way you interact with digital signage screens.
