Latin America. CleverTap appointed Marcell Rosa as the new Regional Director for Latin America. Based in São Paulo and with more than 15 years of experience in the technology and SaaS industry, he will help expand the brand's growth in the region through new businesses.
Across his broad portfolio, Marcell has a strong track record of building operations in his career, leading sales and Go To Market (GTM) organizations in Latin America, helping to scale operations and revenue. He was Salesforce's seventh employee in Brazil, helped LinkedIn expand the Social Selling methodology in 2015, led Zendesk's expansion into Latin America, and most recently was VP of Sales for Latin America at DocuSign.
"Joining a leading company is truly inspiring, especially when it plays a transformative role in the way brands interact with their customers. I am very excited about this new step, especially because I share the same values as CleverTap," said Marcell Rosa, new Regional Director for Latin America.
Sidharth Malik, CEO of CleverTap, said: "Seeing the immense potential within Latin America, we have strategically strengthened our presence in the region by creating a strong presence with resources dedicated to all functions. The appointment of Marcell as the new Regional Lead in LATAM will help us further consolidate ourselves in this vibrant market. His extensive experience in the technology and SaaS industry, combined with deep market knowledge, will play a very important role in the next stage of our journey as a company."
