Mexico. With the aim of positioning its wide range of LED screens in the national market, Hikvision announced its strategic alliance with Inovat Technology, a wholesaler specialized in audiovisual equipment and devices for the distribution channel.
"LED screens have revolutionized the display industry and have become an integral part of our daily lives, surprising us with their innovative applications and their ability to provide impactful visual experiences," says Sergio Souza, Head of Commercial Display for Hikvision Mexico.
The executive expresses his enthusiasm for working with Inovat Technology, as he says that through their experience in selling products and services they will be able to boost the business of the distribution channel through four key products that offer excellent technology for the reproduction of realistic high-definition images and videos: Transparent LED screens; 54" LED screens that will replace the classic LCD Video Wall; screens with Hikvision on board HOB – which have a synthetic polymer layer to protect the LEDs – and low-cost screens that allow you to reach customers who have limited budgets, as well as their drivers to make them work.
"We will continue to innovate our offering for greener operations and even better performance. With this, we will be able to meet the growing market demand from business organizations, the retail sector, advertising companies, the entertainment industry, and the restaurant industry, among others. The LED display segment demands not only high-quality products, but also a range of pre- and post-sales services that allow customers to be satisfied with their projects. Inovat can offer these necessary services for the channels that require it," he says.
Marco Martínez, Commercial Director of Inovat Technology, mentions, for his part, that they have a developed base of distributors, from Tijuana to Mérida, with whom they will work hard to position the brand's LED technology: "We come with all the strength to impact the market with state-of-the-art Hikvision products that go beyond security cameras. It is the only Chinese brand with national coverage, service centers and representative offices throughout Mexico, which gives total confidence to the distributor."
Among the plans that the wholesaler has in the medium term, the realization of technological road trips to bring the solutions to national territory stands out: "This agreement will allow us to expand our product portfolio to provide our partners with a wide variety of first-class solutions from a leading manufacturer in the sector. We also want to have Hikvision's inventory with 360º solutions for different integral projects, both indoor and outdoor, and generate a much larger demand, exploring diverse marketing models, in addition to executing projects in the residential, commercial and corporate fields, further covering the market in LED solutions," he concludes.
