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Andy Callin, CEO of SBD, explained that talks on this issue with Delta Sound have been going on for 15 months, and assured that both companies came to the conclusion of joining before the market contracted in some areas. "We have had a good working relationship for many years," he added.
Paul Keating, Delta's chief management officer, said one of the positive points of the alliance is that both companies can share resources and a common culture. "The union also takes us beyond sound, SBD also offers lighting and staging solutions for the local London market," he said.