Argentina. With more than 100 LED screens installed on public roads, presence in Argentina, Paraguay and Uruguay and exporting its products to 14 countries, including the United States, Canada and France, the company Multiled closed 2011.
Daniel Carnaghi, president of Multiled, explained that the result of the previous year was due to "the trajectory of 15 years being the company with the highest technology in Argentina and being accompanied by the high impact transmitted by an innovative and very effective form of advertising for brands".
He added that these results were given thanks to a new strategy that responds to the tendency of the public to consume new media and digital communication formats. Thus, they focused the business on full color video screens so that their customers can exploit their creative potential, generating greater income.
The growth of the company is supported by its new production plant that has 1,500 square meters, in which they are working on technical innovation, new technologies and computers, with automated production lines.
The company emphasizes that the positioning of its screens in the Latin American market over imported ones is mainly due to the support provided by manufacturers, in terms of spare parts and maintenance.
