Brazil. Atlona announced its entry into the Brazilian market through a new distribution agreement with Som Maior. With the new partnership, Som Maior will distribute the full line of switching arrays and other solutions to AV system distributors and integrators in the residential market.
"As one of Brazil's largest audio and video distributors, Som Maior has the high visibility, technology, know-how and experience in the local market to ensure maximum success for our switcher family and other solutions," said Matthew Bute, senior director of global sales at Atlona.
Kahlil Zattar, Director of Som Maior, said: "Atlona's switching dies add great value to our portfolio. Atlona products are well known for their reliability and quality, which is an important and distinct advantage for us as our customers are very demanding. In addition, Atlona's service, support and warranty programs are some of the strongest in our industry."
Atlona and Som Maior will launch their partnership throughout the region through seminars, customer training courses, and other events scheduled in March and April.
"With Som Maior, we are able to immediately establish our presence in Brazil, with full coverage of the territory by a respected partner and leader in the residential AV market," concluded Matthew Bute.
