Venezuela. As can be seen in all large cities and main streets, digital signage is a communication channel that is gaining positions exponentially in the windows of numerous businesses (for personal use by issuing self-promises of their products or services) and in buildings at a generic level, especially in cities with high traffic and advertising innovation.
Therefore, the company Imvinet made a report on digital signage as it is appreciated in many sectors of advertising and marketing in Venezuela, called: The evolution of outdoor advertising.
The company emphasizes that it is not at all illogical to understand it in that way when you see advertising circuits such as the one located in the Ciudad Tamanaco Shopping Center, strategically positioned to show offers of products and services, in an environment of high traffic and with numerous advantages that the old outdoor advertising simply can not offer, such as: Dynamic content, musical threads within advertising, low costs (no printing required), immediate production times, among others.
Digital advertising investment is gaining more and more relevance in the allocation of the budget allocated to the Media Plan of the Strategy of a company or small business, so agencies should already be planning Cross-Media campaigns, from web to mobile through social networks or connected TV, being Digital Signage the new exponent of digital innovation.
Those times in which the agency issued production orders to a graphic printing provider at a very high cost for production, installation and uninstallation of a piece of outdoor advertising, have already been in the past and all this thanks to the digital medium. It's a reality, it's not science fiction.
Do you consider digital signage a new advertising medium or as the evolution of outdoor advertising?
