Latin America. Escape, Barco's immersive cinema solution, was installed in the cinemas of Cinépolis in Mexico, thus marking the entry of this technology into Latin America.
"At Cinépolis, we are always looking to bring the best entertainment offerings to our customers. When I saw Barco Escape, I identified with a cutting-edge immersive experience and I knew we had to bring it to our audience. We are very excited about the opening of our first Escape Boat on the Acoxpa Promenade, and we look forward to surprising our customers once again," said Gabriel Morales Becker, Director of Digital Cinema Strategy at Cinépolis.
Ivan Cannau, Vice President of Latin America at Barco, said: "Cinépolis is a long-term Barco partner with a well-established reputation as a pioneer in film exhibition. It has consistently adopted our innovative cinema technologies on nearly 4,000 screens worldwide, to offer its customers the ultimate cinematic experience."
Barco has been working hand-in-hand with studios and filmmakers to create projects that offer audiences an unparalleled immersive viewing experience, which is only available in theaters. The company is also developing innovative event content and programming, to provide alternatives and fill theaters outside of peak hours.
