Latin America. Fujitsu announces the availability of its latest version of its Retail Engagement Analytics (REA) solution. It has been updated to allow retailers to combine data from multiple sources to gain real-time insights into shopper behavior in the store, allowing them to optimize operations, improve the shopper experience and outcome.
Customers, more connected and technological, are increasingly buying on Web platforms. Retailers know well how to take advantage of the amount of information about the behavior of their online customers and constantly adapt their offer to their needs. While every web access, click, and purchase is analyzed online, traditional point-of-sale retailers, which still generate the most sales, have far less information available to help maximize their profits. Hence, OER 2.0 is perfect to solve this imbalance.
It collects information from multiple sources, such as from in-store cameras and Wi-Fi access points, and combines it with the point of sale, data from other stores and other formats of establishments and applies external intelligence, such as weather information. Real-time results are presented on dashboards, with easy-to-understand heat maps, reports to visualize key metrics such as the number of new and repeat customers, number of people per time and per department, and average buyer wait at each location.
In addition, Fujitsu's patented flow discovery technology allows REA 2.0 to identify the routes most commonly used by customers as they move around the store. Simultaneously, heat maps visualize the areas of the store that attract the most traffic at certain times. This wealth of data allows retailers to immediately identify areas where improvements can be made through changes to store design, such as optimizing plans to facilitate the flow of customers or improving product positioning to stimulate sales. The system can even send automatic alerts to store workers to reassign them to where they are needed.
OER 2.0 also adds considerable value in terms of forecasting and tracking the effectiveness of your marketing. It is able to identify trends and track customer behavior patterns over time and during promotional campaigns, retailers achieve great forecasting capabilities and thus can adapt staff schedules or control product replenishment in advance. The solution is deployed to track the success of promotions in real time, reporting minute by minute on traffic peaks.
This new solution can be deployed as in-store infrastructure or as a cloud solution delivered through Fujitsu Cloud Service K5. A cloud platform, specifically created to enable efficient, easy and cost-effective enterprise-level digital transformation, delivering the power to process large volumes of data on a large scale with speed and efficiency. OER 2 perfectly complies with the data privacy requirements of the European Union.
The REA will be shown for the first time in the exhibition area of the Fujitsu World Tour Mexico 2017, which will be held on September 28, 2017 in Mexico City.
