Mexico. Last Tuesday, October 10, the Breakfast - Conference given by engineer Jorge Sánchez of the company Multimedia Corporativa, partner of DSMX, was presented at the Molino Hall, Hacienda de los Morales, where the topic of Digital Signage at the Point of Sale was exposed.
The Engineer explained that the sales experience is extremely important, because consumer interest is "moving" from visiting the store physically to making the purchase online, that trend is important to consider even for the retailers themselves.
He suggests rethinking the shopping experience, for example, through the consumer App, the seller and in-store screens and thus be able to connect systems, data and devices to create in-store experiences. Or simply using the existing infrastructure with a great capacity for analysis such as webcams that allow us to know the gender, age range and mood of the clients.
In conclusion, targeted advertising gives you a personalized customer experience, then their loyalty increases and we can design more relevant content to achieve a complete and satisfying experience.
