Ecuador. Powersoft named the company Vallparr Importaciones as its new distributor in the Ecuadorian territory. This is a family business in the city of Quito, which was born in 1996 with Ernesto Vallejo and Lorena Parra as founders, with the aim of providing solutions for equipment and amplification systems for musicians, DJs and sound artists.
They currently provide 95% of companies with audio and lighting rental systems nationwide, employed in concerts and conferences. They also have a variety of solutions for fixed sound, microphones and headphones for professional use in theaters, concerts or musicals, systems for broadcasts, studios, video and production, musical instruments and other related products.
As part of Vallparr Importaciones, they also have the Mejor Sonido division that includes direct sales stores in the most important cities of Ecuador (Quito and Guayaquil) with dedicated showrooms where you can see the entire line of products they offer to retail customers.
"We have very encouraging expectations with Powersoft," said Ernesto Vallejo, general manager of Vallparr Importaciones. "We are suppliers to 95% of national rental companies, which require their professional teams to meet the standards needed in the industry and are always replacing their old equipment with up-to-date products."
With this in mind, the company's customers are always looking forward to new product launches focused on their industry, and "Powersoft is a recognized brand that will be very well received by them as long as there is adequate advice on product management."
"Knowing them very closely, I see that Powersoft's products are revolutionary and cutting-edge. The company is taking the lead and becoming the world leader in sound amplifiers," he added.
Vallparr also has its own marketing department that evaluates current brand positioning strategies at a national level, both face-to-face and online. The company manages its own databases, along with its website and social networks for direct communication with its current and potential customers, which will help promote the Powersoft brand in the market.
In addition, they usually organize informative events of the brands with which they work and, during the year, they will present seminars and workshops for customers and other professionals interested in the products they offer.
"With all those tools, I'm confident that Vallparr Importaciones will be the right partner to grow Powersoft in the country," said Gilberto Morejón, Powersoft's Sales Manager for Latin America and the Caribbean, who was in Ecuador recently providing special training for Vallparr's technical and sales team.
