Latin America. To expand its market and strengthen its product portfolio, ADJ has acquired Eliminator Lighting. From now on, all existing Eliminator Lighting accessories are available from ADJ USA, which opens the brand's equipment catalog to all current ADJ distributors with immediate effect.
Eliminator Lighting is a brand that supplies lighting equipment and affordable effects to the DJ and club market with fifteen years in the market. It has an extensive product catalog including LED pairs, moving heads and independent illuminated letters, as well as fog and bubble machines.
ADJ distributors will now be able to purchase these products along with equipment from ADJ Lighting, American Audio and Avante Audio, allowing for consolidated orders to minimize shipping costs.
Albert Paredes, the Product Manager of Eliminator Lighting, will stay with the company and ensure excellent ongoing customer service for both Eliminator's existing distributors and those who choose to store the line for the first time now that it is available through ADJ distribution. Paredes has extensive experience in the lighting industry and is no stranger to ADJ, having worked in the company's Service Department for many years before moving to Eliminator.
To welcome Eliminator Lighting to its new home at ADJ Products LLC, it will be rebranded with a sleek new logo. The new products will continue to be added to the brand's catalog, continuing its focus on providing affordable lighting and special effects products for event professionals that offer unbeatable value.
Commenting on the acquisition, ADJ Group of Companies President Toby Velazquez said, "This is an exciting development for ADJ Products LLC, as Eliminator Lighting has a wide variety of DJ products that suit our diverse network of customers. It also means that the ADJ Group's product catalogue now covers every type of application and budget; from Eliminator Lighting at the entry level, to ADJ covering the mid-market and Elation Professional serving top-notch theatrical and touring productions."
Eliminator Lighting will be distributed in the United States and Mexico from ADJ USA and ADJ Mexico. The product range offers a 1-year limited warranty. Users will now be able to contact ADJ's helpful customer service center if they have questions about the product.
The Eliminator range of lighting and effects equipment is available from ADJ Products LLC now and will be displayed at booth n. 11941 at the upcoming NAMM show in Anaheim, California, which will take place January 24-27.
