Colombia. The company specialized in digital signage Pixel Media Group, assumed the representation for Colombia of AdMobilize, an audience measurement system that provides different services, which are being integrated into what it calls digital signage 3.0.
Agustín Becerra, regional CEO of Pixel Media Group, highlighted to AVI LATINOAMÉRICA, that "this is an evolution of digital signage. We went from unidirectional and bidirectional content with touch screens and interaction to a digital signage 3.0., in which technologies are integrated to obtain different means of feedback, such as the AdMobilize solution".
Among the functions of the system are the counting of people and facial recognition, providing data such as gender, age ranges and mood of people. This information can be used in both static and dynamic advertising. And by having access to this information you can know how the experience of using the points is being. It also allows vehicle counting, motorcycles and cars.
"It is a platform that has 99% reliability, with worldwide coverage, implemented in more than 80 countries. It has already been in the market for several years and airports in the United States have implemented it. AdMobilize integrates with other platforms. In the case of Pixel Media we work with a Brazilian CMS software, 4yousee, which together with the system can broadcast content depending on the audience, differentiating by age and gender, "added Agustín Becerra.
The system works with its own camera that brings its processor, through which the data is captured in real time and sent to the platform. Any IP camera can also be used, as long as it has an internet connection.
Pixel Media Group has stood out for integrating different technologies such as augmented reality, motion sensors and programming to digital signage solutions.
"Digital signage is not simply putting up screens, it's teaching how to communicate through them. We are now trying to integrate the Internet of Things and business intelligence to grow the company's portfolio," concluded the CEO of Pixel Media Group.
