Mexico. In the heart of Mexico City, on the corner of the central streets of Simón Bolívar and Mesones, Shure inaugurated its first exhibition and training room in Mexico. There it will show all its professional audio products, of the medium and high ranges, so that Mexican customers know in detail the advantages of these developments.
Jaime Celis, general manager in Teams and Tapes and Marketing Manager of Audio Representations, Shure's distributor in Mexico, was in charge of welcoming the new space.
"We are not going to generate sales in this space, but we are going to generate brand value among our users. The main intention of opening is to lead the customer to have a better level of product, to make it grow, who can know our products better. Have an experience with staff with high-level training. It will be one of the main spaces in the center of Mexico City," Celis told AVI LATINOAMÉRICA, after the inaugural ribbon cutting.
And he detailed: "We will offer all Shure products, we will have on display all the products of medium and high range; We also have an exhibition space for nine people in which we already have a calendar of trainings and clinics in which we will take the client to the next level of product. There are many questions about RF, especially from customers of rental and production companies, so we will train the customer to make the best choice of our RF products."
Celis stressed that audio professionals need to know the advantages of their products, such as the proper use of spectrum: "With 94 years of existence of Shure, we are developing very high level products, with which we offer solutions to the problems that exist in the market, mainly the high number that exists of products that are using spectrum. The spectrum has narrowed and there is less and less space to work. That is why we have developed products that allow us to work efficiently in smaller spectrum spaces. The vast majority of our products have switched to digital solutions and today we are offering products that allow connection between them, such as mixers, microphones and also be able to have and control them remotely."
The exhibition and training room is now available for the visit of professionals and the general public. It is located on Calle de Simón Bolívar number 18-C, almost on the corner with Mesones, in the historic center of the Mexican capital.
Text written by Vlad Martínez, special for TVyVideo+Radio.
