Brazil. Crestron and Grupo Discabos signed an agreement in early July 2019 to increase the brand's market share by distributing high-performance audio, video and automation products.
According to Federico Bausone, CEO crestron Latin America, "Our new partners have a lot of added value to offer resellers and end customers. Together we have the largest, best and most complete team of professionals to meet the growing demands of a rapidly expanding Brazilian market."
Helio Garbin, Managing Director of Brazil, added: "We are very happy with our new distributors. The companies have a deep knowledge of the needs of our customers and the capillarity necessary for the complete development of Crestron in the national territory."
For his part, Cristiano Mazza, product manager of Grupo Discabos, "the partnership with Crestron, the largest company in the world in the segment, reinforces our strategy of synergy between products and solutions for the CORPORATE PRO AV market".
Discabos Group will be able to offer a complete solution and intends to focus on developing a more organized market for the brand, demonstrating to integrators that creating a 100% Crestron project has many benefits.
"The robustness and reliability of the system will optimize after-sales service and increase the perceived value of the brand, making our integrators grow sustainably," added Cristiano.
The Discabos Group team noted that the creation of the Crestron sales inventory, demonstration products, training process and certification are already underway.
