Mexico. Located in the western part of Mexico City, Shure showed one of its new work and product demonstration headquarters. With the sponsorship and support of its exclusive distributor in Mexico, Representaciones de Audio, the professional audio firm welcomed its clients to a new space in the Mexican capital.
Joining its exhibition halls in the center (Mesones) and in the south (Iztapalapa), of Mexico City, Shure opened this new office to exhibit its most recent developments. Under the collaborative space modality, the clients of their exclusive representative will be able to show the end users the advantages of the developments of the professional audio company.
Engineer Jaime Celis, CEO of Representaciones en Audio– with 35 years of experience in the industry, said: "This is a workspace, a great job for us and our customers. We have developed a number of strategies and practices to reach our clients more and better. We have opened more spaces and a series of activities to give the best service to our customers."
At the same time, Jaime Celis, general manager in Teams and Tapes and Marketing Manager in Audio Representations, said: "A fundamental part is direct attention. This project emerged almost a year and a half ago. Industries in general require evolution. We must work together. We must offer information about where the products come from and their greater use. Representaciones de Audio is dedicating nine people to best serve their future projects."
He said: "With this team, we are trying to reach new projects and achieve new goals. They are all fantastic people who are going to manage to boost the market. We have a challenge to remain a leading brand. We will find new opportunities."
José Antonio Rivas, VP of Global Sales for Emerging Markets at the global company, said: "The goal is to be closer to our customers. That is the challenge, and that is why this space opens. In each of these points we will collaborate with our customers and be closer. We have a product factory in Ciudad Juárez and there we show the advantages of Shure, which celebrates 35 years in the country, with a product factory."
He added: "Today both companies assume a new commitment and investment to continue developing the Mexican market. This action strengthens our relationship of more than 25 years and our commitment to customers and users."
Shure's new headquarters is located at the WeWork headquarters, at 375 Lago Alberto, in colonia Anáhuac, near colonia Polanco, in the west of CDMX.
Text written by Vlad Martínez, special for AVI LATINOAMÉRICA.
