Latin America. Telelogos launched a highly innovative integration of its platforms with doOH's leading advertising technology platform Hivestack to offer Digital Marketers, DOOH Operators, and Media Owners an open, scalable, and reliable end-to-end programmatic solution.
The innovative integration is based on an agile and unique communication strategy between the Hivestack SSP/ad server and the Telelogos CMS. Editor content on the screen can be managed locally in such a way as to limit real-time requests to only include broadcast conditions.
As a direct consequence, transmission is not affected by any latency, bandwidth usage is optimized, and operating costs are dramatically reduced. Overall, integration ensures the "end-to-end" programmatic process, dramatically reducing the risk of having a black screen and media corruption.
"In a DOOH market when the majority of vendors are promoting proprietary solutions and where the DOOH value chain is evolving very rapidly, Hivestack's open strategy is rather unique in protecting companies and investors willing to implement and monetize DOOH display networks," Chistophe Billaud emphasizes. General Manager of Telelogos.
In addition, the powerful combination of Telelogos and Hivestack allows Media owners to combine advertising with informational content and to control their overall advertising strategy in a very flexible way.
"This is a unique value proposition from two highly growing companies that share the same values. It offers Media owners and organizations a game-changing opportunity, as well as the promise of accelerating and securing the monetization of their screens," added Christophe Billaud.
