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Program presented for ISE Digital this June 1 and 2

ISE digitalISE. Simultaneously with the Barcelona event, ISE Digital is a two-day content festival where you can create your own playlist from the sessions that interest you the most.

Powered by Cisco, ISE Digital is curated by The Next Web (TNW) partners, AVIXA, CEDIA and ISE. You'll discover the latest developments and innovations from the AV world, from names like host partner KNX, core partners Bosch, LANG, Panasonic and Shure, plus other leading brands such as Canon, Datapath, Genelec, Lenovo, MA Lighting, Savant, Sennheiser and WolfVision. Plus, courtesy of Headline Partner ACCIÓ, you can meet some of the most exciting startups.

Your main host at ISE Digital will be Anouk Vleugels, editor of The Next Web and a self-proclaimed digital centaur evangelist. As a creative technology enthusiast and experienced journalist, Anouk has her finger on the pulse of innovation and will join co-hosts Már Másson Maack, editor of Growth Quarters at TNW and Callum Booth, editor of Plugged at TNW. They will present sessions from the Main Stage of the Fira and from a specially created virtual studio.

Keynote speakers
Our headliners are world-class strategists who will set the tone for the program, designed to provide attendees with the tools to create a strategic roadmap for success:
• Day 1: On the Sofa with Ventura Barba, CEO of the Sónar Festival.
• Day 2: Accelerated sustainability. On the couch with Tom Raftery, global vice president, futurist and innovation evangelist at SAP.

- Publicidad -

Reporter round tables
• Day 1: What is your purpose? A peer-to-peer knowledge exchange on how to position your brand and service in a post-pandemic world. How important is the purpose of the brand? Is it time to evaluate the values of your business?
• Day 2: Marketing tactics in an online world. Av and non-AV business marketing czars come together to talk about digital marketing tactics. In the absence of in-person trade shows and networking, how have companies been delivering new leads and driving growth? Will it be the virtual future?
• Day 2: Workspace planning. In partnership with the HDBaseT Alliance and in partnership with AV Magazine, this session looks at how enterprises are investing in network infrastructures and secure hybrid technologies for the workplace to ensure reliable operations. Join Clive Couldwell, group editor of AV Magazine, and guests for this interesting discussion.

Startup Nation - sponsored by ACCIÓ
Listen to startups as they make quick presentations about their disruptive offerings. These are the change-makers who seek to revolutionize the audiovisual world. On day 1 you will hear the launch launches related to Smart City, while on day 2 it will be the turn of the latest pioneers of Gaming and Mixed Reality.

Avixa and Cedia
The Main Stage program is supported by Avixa and Cedia, who will offer sessions that will cover the latest market intelligence and global trends, and take a look at the smart technologies that drive the residential and commercial markets.

Avixa on the main stage:
• Day 1: Avixa market projections. Avixa shares crucial market intelligence to help AV leaders navigate new horizons. Avixa's analysis of global AV solutions areas and vertical markets will give you a competitive advantage and the data needed to drive business growth.
• Day 2: Avixa regional market projections. Delving into specific geographic markets, Avixa shares crucial market intelligence to help AV leaders navigate the markets of Western Europe, Latin America and Spain.

Cedia on the main stage:
• Day 1: Recovery - Navigating the post-pandemic landscape. This panel discussion will focus on how the pandemic has affected supply chains and how to mitigate these impacts; the explosion of home media offerings and what the integrator needs to know in order to deliver the best customer experience; and how an integrator can take advantage of wellness, sustainability, and assisted living, all of which have been emerging in recent years.
• Day 2: The Integrator of 2025: What's Next? Based on a new white paper by Cedia, this discussion covers the four segments that are of critical importance to the occupants of a residence: Presence, Comfort, Safety, Sustainability. Panelists will discuss why these four are more impactful; holistic design and why it is so important for integrators to learn how these segments will change in the coming years; and which specific skills will be most useful to integrators.

ISE Digital for you
Create your own ISE Digital agenda and don't miss a thing. Choose your main sessions from ISE Digital's live and on-demand channels and save them to your calendar:
• LIVE from the main stage
• Technological channels:
Workspace Evolution: Sponsored by Lenovo
Live Events: Sponsored by MA Lighting
Smart building: sponsored by KNX
Digital learning: sponsored by Sennheiser
Digital signage and XR (mixed realities)
• Product Innovation Channel: Two full days of content from brands showcasing product innovations: Browse ahead and mark on your calendar the sessions you want to watch from 30 leading brands, including Bosch, Daktronics, HDBaseT Alliance, Lenovo, Logitech, Netgear, Sennheiser.
• Partner Centers: This is where you can find the latest news and insights from Avixa, Cedia and many other leading brands in the industry, and chat with them online.
• Student Zone: a joint initiative of Avixa, Cedia and ISE, this is an area for those looking to choose a career in AV, smart homes and technology; with resources and advice on career paths for the next generation.
• Entertainment: Enjoy a journey into the immersive world of technology and performing art. The main event will be announced soon!

Sample Floor News
Produced in partnership with Inavate magazine, the daily ISE Newsletters will provide a summary of what is happening on the ISE Barcelona exhibition floor. These insights and snippets from exhibitors, visitors and partners will allow you to take a behind-the-scenes look at what everyone is talking about at the Fira.

- Publicidad -

Mike Blackman, Managing Director of Integrated Systems Events, concluded: "The unexpected has challenged us all, but there is hope and now is the time to focus on the future. ISE Live and Online is an opportunity to raise the curtain on our industry and feel part of it again. Whether you join digitally or in person, expect to be inspired as we look forward together and return to what we love."

Register today
The ISE Digital platform will be available for viewing from May 25 and the ISE Digital event will be live from June 1 to 2. Registration for ISE Digital is free, fast and simple.

Richard Santa, RAVT
Richard Santa, RAVTEmail: [email protected]
Editor
Periodista de la Universidad de Antioquia (2010), con experiencia en temas sobre tecnología y economía. Editor de las revistas TVyVideo+Radio y AVI Latinoamérica. Coordinador académico de TecnoTelevisión&Radio.


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