Latin America. SnapAV has changed its name to Snap One. According to CEO John Heyman, the new name reflects the company's goal to be the best provider of solutions, services and platforms for custom facility integrators whose businesses have grown far beyond AV products.
"The name 'SnapAV' no longer fully represents who we are or our aspirations for the future," Heyman said. "We kept the name 'Snap' because of our ongoing mission to make our partners' lives easier. Snap One builds on this legacy and reinforces our aspiration to be the integrator's most valuable and trusted partner. We want to be the only place with the broadest portfolio of best-in-class products; the only shopping experience that can be done online or in-store; and the only partner professionals can rely on when installing and supporting the amazing experiences their customers want."
The new name also represents a unified company that includes legacy snapAV and Control4 organizations following the major merger in 2019. "Together, now as Snap One, the company can serve as the industry's central source for everything needed to succeed, today and in the future," Heyman said. "The name Snap One emphasizes our desire to be the single source of solutions integrators need, including control, whether with our own solutions or with third-party products."
Later this year, Snap One will introduce a unified portal for integrators to research, quote and purchase any product from a single location. The company will also have an optimized loyalty program. "Our goal has always been to offer great products and better services that simplify the integrator's life and support their business," Heyman added. "Our new platforms and services are designed to do just that."
The announcement of a new company name comes on the heels of several major corporate developments, including the acquisition of network provider Access Networks and a major investment in remote support solution provider Parasol.
