Latin America. PK Sound has launched its redesigned website in www.pksound.ca. The new site showcases the company's official rebranding, including an updated logo and vision statement, along with its expanded core system offering. Both the reimagined brand and the website debuted on November 15, 2021.
"When the pandemic hit, we had two options: stay in our hands and wait for the storm to pass, or face it head-on by buckling up, investing in ourselves and pushing the other way," said Jeremy Bridge, CEO of PK Sound. "I really think it's times like these that define companies. You invest in your company, your people and your future, and I couldn't be more proud of what our team has achieved."
In early 2020, PK Sound began to significantly expand its Engineering, Operations and Brand teams; improve manufacturing operations; and develop new system and software infrastructure to increase the capabilities of its robotic speakers. The results are an improved technology offering and a more collaborative business model, represented by the brand reinvented and aimed at the next generation of the live sound industry.
New products and solutions introduced by the company include the PK Cell rotary rack, which standardizes power and signal distribution in a future-proof AVB backbone, and PK dynamics, which combines all aspects of the modern live sound workflow into a single software platform. A beta version of the software is expected in early 2022.
In addition, the company's main tour modules, including trinity Black and T10 robotic line font elements, have moved to an all-black aesthetic with the updated advanced technology logo.
"PK stands for 'Polar Kinetic': the radial directivity of a speaker resulting from movement. Our business model and product roadmap embody that spirit and will clearly reflect what we believe the next generation of users will be," shares James Oliver, Chief Strategy Officer at PK.
"We know that the next generation of live sound will look drastically different than the previous ones. As audiences become more sophisticated, our entire industry must adapt to meet those lofty expectations and, as a technology-focused manufacturer, we must lead that charge. We are excited about this next phase of our growth as the robotic linear array company."
