Mexico. Hisense presented its Go Big campaign, with which they will seek to promote their 4K laser technology in the Mexican market. The new entrants to the 4K Laser category, the PL1 and L5H, strengthen the product portfolio of ultra-short throw projectors to solidify Hisense's current market share of 80%.
These projectors use X-Fusion laser light source technology and Phosphor Color Filter laser engine to create crisp 4K images, offering versatile, premium-quality projection options with enhanced focus to users looking for a flexible laser solution.
"The 4K Laser PL1 and L5H take projection to the next level with their unique features with a specialized focus on providing the highest quality of image and sound, ensuring that users will be able to enjoy their favorite content with cutting-edge technology," said Antonio Hidalgo, Managing Director of Hisense Mexico. "Our main objective is to continue democratizing technology with premium devices such as the PL1 and L5H, so that all Mexicans can enjoy these moments at a fair price and continue building trust in our consumers," Hidalgo concluded
4K Laser: The Beginning of a New Audiovisual Generation
The 4K resolution of the PL1 and L5H models use X-Fusion Laser light source, a pioneering Hisense technology that provides more than 25,000 hours of use ranging from 80" to 120" in the case of the PL1 and 100" for the L5H, with an ultra-short throw projection system that allows the image to be viewed without the need to install the product at a long distance; Approximately 33cm will be enough to achieve an unbeatable image. This is a great differentiator to enrich the home theater experience without the need for a complex long-throw installation.
In addition, the built-in Dolby Vision Atmos features complement each other to deliver an immersive audio-visual experience, with high dynamic range (HDR) projecting scenes with higher-than-standard dynamic contrast and brightness of up to 2,700 ANSI lumens (2,700 lumens for L5H and 2,100 for PL1), coupled with the strategic placement of stereo speakers and front and top audio outputs (L5H). that take the sound to a completely immersive level.
With this, even the most demanding cinephiles can enjoy its content with spectacular realism, which can be enhanced by activating Filmmaker Mode to witness images and colors as the director of the film imagined.
The new members of the Laser 4K family have the Google TV operating system, which allows you to have all the most popular streaming apps, such as Netflix, Disney+, YouTube, among others, in one place to enjoy the immense catalog of series and movies that these services offer. Additionally, the device has compatibility with voice assistants such as Google Assistant and Amazon Alexa through its remote control with built-in microphone, as well as Apple AirPlay 2 and Apple Homekit support for sharing content directly from Apple device screens.
Going big doesn't mean compromising your view. With the aim of preserving the visual well-being of the user, Hisense has implemented Low Blue Light Design technology in its most recent models, helping to reduce fatigue or damage to the eyesight; This is done through technology that reflects the image on the surface instead of being shown directly to the eyes as conventional screen displays do, which usually get tiring after long viewing sessions; with Low Blue Light Design technology, this won't happen again.
In addition, Hisense developed Ambient Light Rejection (ALR) displays, which achieve up to 12 times more contrast vs. a traditional white wall, eliminating 85% of ambient light and increasing image brightness by 1.3 times.
In addition, the PL1 has a protection sensor that automatically switches off the device if it detects that someone is less than 50 cm away from the projection, in order to protect the health of the eyes and even prevent the little ones from touching it or damaging their eyesight.
