International. Aramón Formigal, located in the Pyrenean municipality of Sallent de Gállego, Spain, is one of the most important ski slopes in this country and its flagship venue, "Marchica", is a benchmark in the organization of exclusive events and parties that have musicians and djs of international stature.
The exclusivity of this space has been strengthened with the installation of a videowall facing the terrace of the premises, where more than 1,000 people meet every day. In addition, it has two other screens located outside the ski school and the teachers' room, which has allowed to open a new communication channel between the station and skiers.
To carry out this implementation, Formigal has counted on Ecomputer, a company with extensive experience in offering complete audiovisual solutions.
"We chose NEC technology because of the reliability, guarantee and trust offered by its products to the end customer," says Pablo Torres, project manager at Ecomputer. "Our previous experience with their screens was also key, as we had already been able to verify their good performance, image quality and possibilities they offer against the competition."
This project took place in December 2014 and, in just one month, the devices of the ski resort were already installed and fully operational, achieving an extraordinary result by uniting the technological elements provided by NEC DS with a natural and exclusive environment.
Display technology helps to increase effectiveness in both advertising and communication, something fundamental for the retail and leisure sector, which is always looking for new ways to reach users and achieve their loyalty. In this case, technology is part of a challenge that began with the need to integrate digital signage in an outdoor space associated with leisure and with extreme weather conditions.
During the time that the installation and commissioning has lasted, all the elements have been taken care of in detail, both of the station and of its après-ski par excellence, Marchica, in order to achieve an innovative and striking result: "all the parties involved were clear about the intention of this project: to create their own communication channel with which to promote their events and news on the terrace of the premises", says Pablo Torres.
The NEC screens chosen have been six: four X464UN for this videowall in which parties and events are promoted and two of the E Series. The MultiSync E424, located in the teachers' room, and the MultiSync E554, which is used outside so teachers can see when and where their next class is without having to enter the building or take off their skis.
In addition to the Large Format Displays installed in December by Ecomputer, the station already had six 42-inch NEC DS devices in the ticket offices and hospitality areas that are used to publicize the existing promotions both on the ski slopes and in restaurants. With the products of NEC Display Solutions increases the value offered to customers, since it not only enlivens the stay to the user, but also allows him to be informed and, in this way, have a more complete leisure experience.
To conclude Pablo Torres comments: "for us it was very important to be able to integrate digital signage in an outdoor space associated with leisure and in which there are several weekly events sponsored by major international brands, the complete solution of NEC has proven to be the best choice".
