Colombia. With an event held in the city of Medellín, in which they presented the latest developments in Bose's professional line, this company made Era Electrónica official as its new authorized dealer in Colombia.
Hector Hoyos, from Era Electrónica, told AVI Latin America that this representation began four months ago motivated in order to join forces for the Antioquia territory, a region in which the brand seeks to have much more strength. That is why there was a mutual interest in starting this business relationship.
In the presentation of the products at the event, which was in charge of Diana Quintero, in charge of Bose for the markets of Colombia, Venezuela, Ecuador, Peru and the Caribbean, the pre-launch in the country of the new reference of products of the brand, the F1, was made.
It is an innovative, powerful and versatile professional system, designed for the sound of live music, DJ presentations and applications such as conferences or religious celebrations. The Bose F1 is the first portable amplified system that allows users to control the vertical coverage pattern of sound.
The director of Era Electrónica concluded that this has been a good year for the company, despite the fact that many projects that were planned for the first half of the year were postponed due to the exchange rate issue that has moved so much this year and that public sector projects also decreased due to the law of guarantees that governs in Colombia due to the regional elections of the month of October.
