Latin America. With the advance of the audiovisual market, the communication experience becomes a central focus, leaving behind the idea of associating the sector with the purchase and installation of hardware. The trend among those who want to invest in professional audiovisual becomes complete immersion, with a more technological and efficient final product, which increases customer satisfaction. More on the trends to come:
● Software x hardware: one of the proverbs pointed out by analysts is that, in richer countries, with a stronger economy, software takes the place of hardware giving priority to the immersive experience and not only in the solution of a problem, as was done previously.
● Quality x price: in countries such as Mexico, the market follows the trajectory with a focus on the attractiveness of quality in relation to price, since the economy of these countries is in the maturation phase, looking for more quality of their products and services.
● Laser technology: in the projection industry, some important advances have been the development and adoption of laser technology and greater adherence to 4K, since they demand less concern about service life and maintenance, in addition to the fact that the world is more adapted to 4K, which provides much more detailed and effective images, according to Chris Axford, marketing and international sales manager at Digital Projection.
● Mobile: Smart devices connected and operated by voice commands, such as Google's OK, will lead to a revolution in people's interaction with complex technologies and the use of their full potential, in the opinion of Sid Stanley, general manager of visual solutions at Sharp Europe.
The Internet of Things (IoT) should be the next technology to gain traction over the next five years, which will act as a 'glue' to join other tools in development, particularly at home and in the car, according to Tim Liggins, Product Evangelist at Tecnhovia.
With many possibilities in professional audiovisual, the projection market within the next few years will demonstrate a field of opportunities and innovation, according to executives.
More information about the trends in the e-book "Professional Audiovisual: Main trends for the following 5 years", which brings together expert opinions, market data, projections and a summary of the advances of professional AV and the global and Brazilian Digital Signage market, going through a sensitive transition, but with a growth window. This e-book can be downloaded directly from the TecnoMultimedia InfoComm Mexico website, www.tecnomultimedia.com.mx
To learn about the main trends in the professional audiovisual market, participate in TecnoMultimedia InfoComm Mexico, from August 9 to 11, in Mexico City.
