International. Barix presented a unique solution for merchants that improves the commercial experience of customers while ensuring added value to small merchants through a wireless connection and advertising content.
This solution aims to add audio to images presented on screens, attracting consumers to store windows and interiors through visual and audio content. A free Barix mobile app called Barix Audio Point, which will be available in mainstream app stores, allows customers to scan a QR code using their mobile phones to receive engaging and relevant audio content in sync with on-screen video images.
This combination brings greater awareness towards the brand of stores, promotions and other messages, ensuring greater commitment to potential buyers, while achieving the objective of increasing sales.
Barix showcased a complete solution for audio advertising content with screenFOOD, a dynamic store merchandising company whose content management system automatically streams audio and video. Barix's solution can operate with any Digital Signage player to achieve this multisensory experience, encoding and transmitting high-quality audio signals to access points near each screen.
These access points allow a WiFi connection for the transmission of audio signals to the mobile devices of the clients in perfect synchronization with the video signals of the screens.
The complete solution provides system integrators and end users with an all-in-one package, fast to deploy, and with continuous reliability. Additionally, multi-channel audio capability, which supports multiple streams, allows retailers to broadcast advertising audio content in multiple languages.
System integrators have the possibility of having added value using the same network architecture to transmit, separately, Barix commercial radio solutions with insertion of advertisements, as well as to have an intercom and location system of people by live audio. Retailers can deploy the latter systems at help points next to display screens to expand customer service channels.
