Chile. beyerdynamic appointed the company Casa Amarilla in Chile as its new distributor for the Audio-Pro market, incorporating a wide portfolio of products that includes microphones for Live Sound and studio, as well as microphones, headphones and headsets for the Broadcast market.
With this new partnership, beyerdynamic continues its expansion strategy in Latin America and expands its product line in Chile, a country in which for many years it made a presence with other specialized business units and where they are finally ready to enter with a broader product portfolio, especially in the live sound line.
The company Casa Amarilla has a great experience in the Chilean retail market and with strategically positioned stores that complement the distribution strategy of the products, this in addition to a new distribution department for Pro Audio and correct price management to other retail stores will take beyerdynamic products to places where they did not arrive in Chile before.
"From now on we see an excellent future for beyerdynamic with Casa Amarilla in Chile, we know that the work and development of activities must be constant to position our brand in the country, but with excellent products, very good customer service, constant training and the experience and solidity of Casa Amarilla, we are sure that we will achieve it. We welcome Casa Amarilla and wish them every success in this new stage," the German company said in a statement.
