International. Exterity announced its presence at the Stadium Business Summit, Madrid, May 31 to June 2, 2016, where it will show stadium owners, consultants and system integrators how its corporate IP video system with built-in digital signage transforms the conception of video use within stadiums and fan engagement.
The products in exterity's portfolio allow stadiums and crowded venues to offer quality live coverage. News and sports programming throughout the venue to keep the public attentive and engaged. The Exterity system helps create a personalized TV and video environment for both VIP guests and regular users.
Built-in digital signage reinforces promotional activities by being used to provide information to the public, display concession advertising, offer merchandising for supporters, announce emergency events and information, or promote ticket sales. The automatic recording allows its subsequent reproduction for a detailed analysis of everything that happened.
Explaining the importance of video in stadiums, Exterity CEO Colin Farquhar said: "From lounges to public areas, video dominates every part of the stadium experience. The systems used to distribute the video must be adapted to the specific demands of each sport. For example, football stadiums require a system that allows immediate repeating of field action, while horse racing and golf tournaments need to provide low-latency streaming of the action as it happens in a larger, larger location. This is the strength of our system, which combines robustness with scalability and adaptability to ensure that each scenario optimizes the use of video so that fans take the best memories."
Exterity works with a multitude of stadiums and venues that host athletics, horse racing, football, cycling, golf, rugby and tennis competitions around the world and helps them incorporate video into the environment. Its clients include football stadiums such as Celtic Park Stadium, PSV Eindhoven Philips Stadium and four of the stadiums that will host France's upcoming European football championship, including the Stade Pierre Mauroy and the Stade Vélodrome, as well as The Open golf championship and Sydney's Royal Randwick Racecourse.
