Central America. Arte Comercial, an outdoor advertising company based in La Libertad, El Salvador, managed to access new markets and considerable growth since it installed four Watchfire digital screens, 2 of them the largest in El Salvador. Including three E-16mm screens and one True-19mm screen.
Arte Comercial recognizes that it has been a success not only for its business but for its customers to have made Watchfire their strategic partner, thanks to the quality and reliability of its digital screens. Arte Comercial's main business focus has always been to add value to its products and services for its customers. "If we focus on generating value for our customers, the profits will come in addition," explained Rodrigo Sol.
Entering the digital world gave Arte Comercial even more opportunities to add value for its customers, thanks to the flexibility and versatility offered by digital advertising screens. According to Rodrigo Sol: "In the past, promotions or short-term advertising campaigns were very expensive to place on a traditional billboard due to the cost of printing. In contrast, with digital displays, the flexibility to develop messages for even two or three days opened up a whole new market for us."
Once Arte Comercial made the decision to introduce large format digital screens to its portfolio, its main objective was to determine how value could be generated for its customers and who would be the best supplier to partner in the purchase of screens.
Rodrigo Sol explained that they looked for the best option, someone who shared his company philosophy: To be the best! That's why Watchfire became the ideal provider to achieve this goal. "We knew that if the screens needed spare parts or maintenance and even doubts in the handling of them, we had to get a quick response and it was Watchfire who met these requirements." Since the installation of the Digital Screens, Arte Comercial recognizes that it has been a "very positive" experience, adding that "The reliability of these screens is incredible. They never go out!
