Latin America. Shure announced that Jose A. Rivas has been appointed to the position of vice president of global sales. Since joining Shure in 2004, Rivas has held various positions of increasing responsibility and geographic coverage.
These include Director of Sales and Marketing for the Americas International Business Unit, Director of Sales for the Americas Business Unit, Managing Director of Sales for Latin America and, most recently, as Vice President of Sales for Emerging Markets.
Rivas has a deep understanding of Shure's U.S. business and has led major changes in its sales policies and go-to-market strategies.
Internationally, his experience has helped the company expand its global presence. Under his leadership, Shure's emerging markets have grown steadily due to a multi-channel strategy, an increased focus on vertical markets and the deployment of market development resources in multiple countries.
"We are very pleased with Jose's appointment as Vice President of Global Sales. His experience with global customers and Shure's wide range of products will help us maintain our leadership in the audio industry. I know he will drive the development of our technology to meet the growing needs of end users," said Chris Schyvinck, president and CEO of Shure.
